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The Financial Partner You've 

Been Looking For

YOUR ADVISORY PARTNER

Hi! Nice To Meet You

Kris Barney, CFA

About Me. I founded 30-40 Wealth in 2020 after a decade in tech as a senior executive. I was lucky enough to be part of two IPOs, and (perhaps similar to you) had an alphabet soup of stock comp grants (NSOs, ISOs, and RSUs). Even with 20+ years’ experience in finance and investments, it took dozens of hours to research and decide upon a plan: How does this type of grant work? How and when is it taxed? What key decisions do I need to make (and when, and why)?

 

Why Work With Us? We geek out on stock-comp, tax strategies, investments, and all the other important financial planning things (that you likely know should do, but probably haven't...). If you're a high performer that doesn't have the time, interest, and/or energy to focus on your finances, we're here for you. Today, tomorrow, and decades in the future -- we'll be your partner, helping you make better financial decisions.

KRIS BARNEY, CFA

Founder & Lead Financial Planner

HOW WE'RE STRUCTURED

Different By Design

OUR 4 KEY OPERATING PRINCIPLES

Deliver Value Through Specialization

We target providing 2-5x the value we charge. We achieve this by working only with clients whose needs match our specialized expertise.

Simplicity > Complexity

Stock-comp is complex. Sometimes investing is too. The planning process doesn’t have to be.  Our process is data-driven, rational, and decision-oriented. There are a lot of things we could do; but typically only a few we should do.

Intentional Decision Making

Unasked and unanswered questions rarely benefit anyone.  To do our job well, we make sure we ask the right questions and consider the alternatives. 

Focus on Returns After Taxes and Fees

Net dollars after taxes and fees are what matters. Period. A 7% return less 1% tax > an 8% return less 3% tax (even if it's less fun to brag about)

PRICING

How Much It Costs

Our Base Planning Fee is $7,500/Year:

Comprehensive Financial Planning

Every 30-40 Wealth client has a holistic financial plan:

Comprehensive stock-comp plan

Tax optimization strategy

Investment portfolio design

Retirement; Insurance; Estate; Education; etc.

Investment Management Has A Tiered Fee

First $500k: 0% (incl. in plan fee)

Next $2.0m: 0.75%

Assets above $2.5m: 0.50%

WHY "30-40 WEALTH PARTNERS"?

What's In A Name?

When we launched our firm, a lot of names for the company were considered. We strongly believe in values alignment, and carry that theme into our firm name

For clients with an appropriate risk profile, alternative assets may comprise 30-40% of their investment portfolio

We specialize in managing wealth for tech professionals; most frequently mid-career professionals in their 30s and 40s

We strive for a long-term financial partnership that goes beyond the typical advisor/client relationship

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